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Country Focus

National Market Intelligence
Product & Market data
for each Country

Is available for most Markets in most Countries

Country Focus

Any Business in any Country.

Your business in Your country.
Fundamental Market & Financial data.
2400 Businesses in over 200 Countries.
National Market Intelligence.

Country Focus reports on over 500 Businesses in over 200 Countries...

If you need detailed and accurate information for   your business in   your country then you need a   CountryFOCUS report.

You don't need to spend a fortune on such information - the   CountryFOCUS reports cost just 259 or $495.

You don't need to sift through masses of confused and incoherent published data - the   CountryFOCUS  reports are clear-cut, are cogent, are presented in concise terms and are only 159 pages.

You don't need to wait weeks for such market research - the   CountryFOCUS  report can be on your desk (by e-mail)within 59 minutes.

is 259.
is 159 pages.
59 minutes away.

  •     What is the value of Sales of a specific business or product in a particular Country?

  •   How have Sales developed in recent years?

  •   How are Sales in the country forecasted to grow in future years?

  •   What are the Products covered by the market?

  •   What are the Product factors in the country in question?

  •   What are the Business Marketing Factors in the country in question?

  •   What are the Sales & Marketing Costs + Margins in the Country?

  •   What do the Customers think about the products in the Country?

  •   What are the needs and requirements of the Customers in the Country?

  •   Who are the Customers and what are their Profiles?

  •   What do the Customers think about the suppliers in the Country?

  •   How do the Product Suppliers perform in the country in question?

  •   What do the Accounts and Finances of the Suppliers show?

  •   What are the Profits and Losses of the Suppliers?

  •   What are the Costs & Margins of the Suppliers?

  •   What are the Operational & Management Ratios of the Suppliers?

These and many more questions are answered by   CountryFOCUS reports.



Each   CountryFOCUS report is written to cover any one specific Business Product / Service in any one Country.  The content of each of these reports are outlined below:-

  CountryFOCUS Market Information gives you precise data on the sales value of the market in the country in question. The information is given as historic data for each year from 1997 to the present and then as a forecast to 2028.

Product Information

Product Definitions: A full listing and definition of all the products covered by the report.

Product Indices: Relative Price Indices by year. New Product Indices by year. Relative Product Quality Indices by year. Product Adoption Indices by year. Product Sales Conversion Rate Indices by year. Product Standardisation Indices by year.

Marketing Information

Marketing Indices: Market Share Stability Indices by year. Sales Growth Indices by year. Capacity Utilisation Indices by year. Relative Forward Integration Indices by year. Relative Staff Compensation Indices by year. Relative Salesforce Expenditure Indices by year. Relative Advertising Expenditure Indices by year. Relative Promotional Expenditure Indices by year.


Marketing Costs & Margins

Sales Personnel Variable & Commission Costs
Sales Expenses and Costs
Sales Materials Costs
Total Sales Costs

Mailing & Correspondence Costs
Media Advertising Costs
Advertising Materials & Print Costs
POS & Display Costs
Exhibition & Events Costs
Total Advertising Costs

Distribution Fixed Costs
Distribution Variable Costs
Warehousing Fixed Costs
Warehousing Variable Costs
Physical Handling Fixed Costs
Physical Handling Variable Costs
Physical Process Fixed Costs
Physical Process Variable Costs
Total Distribution and Handling Costs

Product Returns & Rejection Costs
Product Installation Costs
Product Post Installation Costs
Product Systems & Configuration Costs
Product Service & Maintenance Costs
Problem Solving & Complaint Costs
Total After-Sales Costs


Customer Information

Customer Surveys: Current purchasing criteria; purchasing criteria - future trends; buying patterns; relative frequency of purchase; satisfaction with existing products and services; satisfaction with existing suppliers; satisfaction with existing methods of product supply & distribution; satisfaction with suppliers' ability to supply; satisfaction with availability of products; satisfaction with quality of product; satisfaction with promptness of supply; satisfaction with product selection & specification procedures; satisfaction with terms of trading; satisfaction with after-sales service received; satisfaction with availability of customer service; satisfaction with help & assistance received; satisfaction with documentation / instructions; supplier loyalty; directness of supply; the availability -v- price question; the quality -v- price question; method of payment; attitudes towards established products; attitudes towards non-local suppliers; reactions to advertising and sales promotion; new product success / failure rates.

Consumer Profile:
AGE GROUP: Up to 19; 20 - 24; 25 - 34; 35 - 44; 45 - 54; 55 - 64; 65 and over.
SOCIAL CLASS: A :Upper Middle Class :Higher managerial, administrative // B :Middle Class :Intermediate managerial // C1 :Lower Middle Class :Supervisor or clerical // C2 :Skilled Working Class :Skilled manual workers // D :Working Class :Semi- and unskilled manual workers // E :Others.

Purchase Decision Makers: Person/s making decision to remain with supplier; person/s making decision to increase amounts purchased; person/s making decision to introduce new products or suppliers; person/s deciding what products are to be bought; person/s deciding specifications for purchases; person/s evaluating products or suppliers available; person/s surveying suppliers and seeking quotations; person/s negotiating terms with suppliers; person/s making final purchase decision; person/s monitoring results of purchases and sales.

Supplier Company Performance: Overall performance, credibility, customer confidence, reputation, staff efficiency, staff performance, staff integrity, truth & honesty, print & written communications, verbal contact, customer handling, customer complaint handling, customer problem solving, customer comprehension of product, customer awareness of product, customer confidence in product, customer service, initial customer response, information for customers, promotional activity, advertising posture, contracts, documentation.



Financial Information: gives you a Profit and Loss Account, Balance Sheet and Management Financial figures (for the suppliers of the Product or Service in the country in question) for the past three years PLUS a 6 year forecast (by each year) for each of the items listed below:-

Sales Revenue
Pre-tax Profit 
Interest Paid
Non-trading Income
Operating Profit
Trading Profit
Fixed Assets
Intangible Assets
Intermediate Assets
Total Fixed Assets
Miscellaneous Current Assets
Total Current Assets
Total Assets
Short Term Loans
Miscellaneous Current Liabilities
Total Current Liabilities
Net Assets
Shareholders Funds
Long Term Loans
Miscellaneous Long Term Liabilities
Capital Employed

Directors' Remunerations
Employees' Remunerations
Total Employees

Input Supplies/ Materials/ Energy Costs
Payroll Costs
Total Operational & Process Costs
Total Marketing Costs
Total Costs

New Technology Expenditure
New Production Technology Expenditure
Total Research and Development Expenditure

Capital Expenditure: Plant + Equipment
Capital Expenditure: Structures
Capital Expenditure: Miscellaneous
Total Capital Expenditure

Finished Product Stocks
Work in Progress as Stocks
Materials as Stocks
Consumables and Supplies as Stock

Debtors within Agreed Terms
Debtors Outside Agreed Terms
Un-recoverable Debts



Return on Capital
Return on Assets
Return on Shareholders' Funds
Pre-tax Profit Margins
Operating Profit Margin
Trading Profit Margin
Return on Investment
Assets Utilisation (ratio of Sales to Total Assets)
Sales as a ratio of Fixed Assets
Stock Turnover ( Sales as a ratio of Stocks )
Credit Period
Creditors' Ratio (Creditors by Sales x 365 days)
Default Debtors given as a Ratio of Total Debtors
Un-Recoverable Debts as Ratio of Total Debts
Working Capital / Sales
Materials & Energy Costs as a % of Sales
Added Value
Investment as a Ratio of Added Value
Value of Plant & Equipment as a % of Sales
Vertical Integration (Value Added as % of Sales)
Research & Development Investment as % Sales
Capital Expenditure Investment as a % of Sales
Marketing Costs as a % of Sales
Current Ratio (Current Assets : Current Liabilities)
Quick Ratio
Borrowing Ratio (Total Debt as ratio of Net Worth)
Equity Ratio (Shareholders Funds : Total Liabilities)
Income Gearing
Total Debt as a ratio of Working Capital
Debt Gearing Ratio (Long Term Loans : Net Worth)
Average Remuneration (all employees - full/part)
Profit per Employee
Sales per Employee
Remunerations / Sales
Fixed Assets per Employee
Capital Employed per Employee
Total Assets per Employee
Value of Average Investment per Employee


Value Added per Employee
Materials & Energy Costs as a % of Sales
Payroll Costs as a % of Sales
Payroll as a Ratio to Materials
Variable Costs as a % of Sales
Fixed Costs as a % of Sales
Fixed Costs as a Ratio of Variable Costs
Distribution Costs as a % of Sales
Warehousing Costs as a % of Sales
Physical Costs as a % of Sales
Fixed as a Ratio of Variable Distribution Costs
Fixed as a Ratio of Variable Warehousing Costs
Fixed as a Ratio of Variable Physical Costs
Fixed : Variable Distribution & Handling Costs
Product Returns & Rejections Costs as % Sales
Product Installation & other Cost as % Sales
Product Breakdown & other Costs as % Sales
Product Systems & other Costs as % Sales
Product Service & other Costs as a % of Sales
Customer Complaint & other Costs as % Sales
Stock Work in Progress & Materials : Finished Products
Stock Materials as a Ratio of Work in Progress
Un-recoverable Debts as a Ratio of Total Debt
Un-recoverable Debts : Debts Within Agreed Terms
Total Sales Costs as a % of Sales
Total Distribution & Handling Costs as a % of Sales
Total Advertising Costs as a % of Sales
Total After-Sales Costs as a % of Sales
Total Customer Compensation Costs as % Sales
Total Variable Marketing Costs as a % of Sales
Total Fixed Marketing Costs as a % of Sales
Total Fixed Marketing Costs : Total Marketing Costs
Variable Sales Personnel Costs : Marketing Costs
Variable Distribution/Handling Cost : Marketing Cost
Variable Advertising Costs Ratio of Marketing Costs
Variable After-Sales Costs Ratio of Marketing Costs
Sales Personnel Variable Costs : Ratio of Sales
Sales Personnel Variable Costs Ratio of Debtors

reports give you Market, Sales & Financial data and information, specifically for   your business in   your country, and are available for every business in every country in the world.

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